We Transform the Efficiency of Sales & Marketing
Business Challenge
The Major Pharmaceutical Company faced significant challenges due to the lack of integration between its Sales and Marketing channels. This fragmentation led to business decisions being made with incomplete and missing critical information, which hampered the effectiveness and efficiency of their operations. See how we transform sales and marketing efficiency
Here is our Solution
Solution:
To address these challenges, the Major Pharmaceutical Company implemented a comprehensive solution using Informatica’s suite of products using RCTECH’s Consulting Experts (Our Services):
Informatica Cloud Data Integration (CDI) & Universal Connectors: These tools enabled data access, integration, and delivery to the Sales & Marketing channels.
Informatica Master Data Management (MDM): This provided a trusted, unified view of all customer segments, including profiles, managed markets, payers, hospitals, outlets, and federal accounts. This unified view supported Customer Relationship Management (CRM) activities effectively.
Informatica MDM Consolidation: The MDM solution also consolidated trade products, samples, competitive products, and promotional products.
Benefits:
The implementation of Informatica’s solutions delivered multiple benefits to the Major Pharmaceutical Company:
Enhanced Customer View: The Major Pharmaceutical Company gained an enhanced view of its customers, which helped manage relationships before, during, and after the point of care. This holistic view enabled more informed and strategic business decisions.
Improved Productivity: The improved data integration and access enabled better reporting and streamlined business processes, leading to significant productivity gains within the organization.
This case study highlights how the Major Pharmaceutical Company leveraged Informatica’s Cloud Data Integration, Universal Connectors, and Master Data Management solutions to overcome their integration challenges, resulting in improved operational efficiency and a better understanding of their customer base.
Transform Sales and Marketing :
The implementation of Informatica’s solutions using our consulting experts has exponentially improved the efficiency of sales and marketing at the Major Pharmaceutical Company. By gaining an enhanced view of customers, the company can now manage relationships more effectively at all stages, leading to more informed and strategic business decisions. Improved data integration and access have streamlined business processes and reporting, resulting in significant productivity gains. Leveraging Informatica’s Cloud Data Integration, Universal Connectors, and Master Data Management solutions has not only resolved integration challenges but also boosted operational efficiency and customer understanding.